How I approach the work.
Most of the uncertainty around working together comes from not knowing what will happen next.
This page is here to make the process clear, not rigid, but predictable enough that you know where you stand at each stage.
Step 1.
We start with a simple conversation
Most of the uncertainty around working together comes from not knowing what will happen next.
This page is here to make the process clear, not rigid, but predictable enough that you know where you stand at each stage.
Step 2.
I review what you already have
If it feels like a good fit, I’ll take a close look at your existing website or materials.
I’m not searching for mistakes. I’m paying attention to moments where a reader might pause, get confused, or miss what makes your work valuable.
Often, the issue isn’t missing information, it’s emphasis, order, or tone.
Step 3.
We clarify the message
This is where most of the thinking happens.
I ask questions, some practical, some uncomfortable, to get to the heart of what you actually offer, who it’s for, and why it matters.
Together, we shape those answers into clear, human language that reflects your work honestly, without over-selling or oversimplifying.
Step 4.
I rewrite the key pages
Based on that clarity, I rewrite the agreed pages, usually the homepage, about page, and service descriptions.
The aim is not to sound “more professional,” but more accurate.
Words that feel grounded, readable, and natural, the kind that make sense even when someone is skimming with limited time.
Step 5.
Review and adjustment
You’ll receive the rewritten content with space for feedback and refinement.
This part is collaborative. We adjust tone, emphasis, and phrasing until the words feel right, not just correct, but true to how you work.
What I Pay Attention To
Throughout the process, I’m paying attention to a few things:
- how someone encounters your business for the first time
- where trust is built, or quietly lost
- which details matter, and which ones get in the way
The goal is always the same: clarity that respects both you and the reader.
A Few Practical Notes
- I work with a limited number of projects at a time.
- I don’t rush work or compress thinking into unrealistic timelines.
- I don’t promise outcomes I can’t control.
What I do promise is care, attention, and language that reflects your work accurately.